Pantene Generation Beauty Silver & Glowing Purple Shampoo

* Only at CVS * The next generation of hair care. Your hair needs change over time. Generation Beauty Silver & Glowing Purple Shampoo has been formulated for any age to brighten greys, help remove yellow tones and soften rebellious strands for touchably smooth, glowing hair. Crafted with Biotin, Vitamin E, and Pro-Vitamin B5, this color-safe and silicone-free shampoo adds a new boost of nourishment and brilliance to negate brassy color and soften your strands. Made with 0% Silicones, Parabens or Mineral Oil. Discover Pantene Generation Beauty, a tailored blend of nutrients for your hair's needs at every age. Groundbreaking research from Pantene scientists discovered that hair needs the same tailored approach that we treat our skin to as we enter new life stages. We've formulated three unique Generation Beauty shampoo and conditioner collections, each blended with skincare-inspired ingredients that gently balance and revive different hair types through various phases in our lives. Our Generation Beauty Silver & Glowing Collection is designed for any age to brighten grey by neutralizing yellow, brassy tones and softening rebellious strands. To use: Massage Generation Beauty Silver & Glowing Silicone Free Purple Shampoo into your wet hair before conditioning, making sure to pay special attention to your scalp. Lather, and then rinse thoroughly. For best results, use with Generation Beauty Silver & Glowing Conditioner. This purple shampoo is gentle enough for everyday use on chemically-treated hair or color-treated hair. Nourishes and cleanses hair with vitamins and nutrients
Made for grey and white hair
Works with color and chemically-treated hair

Water, Sodium Lauryl Sulfate, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Citric Acid, Sodium Citrate, Fragrance, Sodium Xylenesulfonate, Sodium Chloride, Cocamide MEA, Trisodium Ethylenediamine Disuccinate, Sodium Benzoate, Tetrasodium EDTA, PEG-60Almondglycerides, Guar Hydroxypropyltrimonium Chloride, Linoleamidopropyl Pg-Dimonium Chloride Phosphate, Trihydroxystearin, Panthenol, Panthenyl Ethyl Ether, Tocopheryl Acetate, Biotin, Methylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2

Apply to wet hair, lather, and rinse thoroughly. Follow with Silver and Glowing Conditioner.

Please follow as instructed on the product label.